Manhattan Research is the leading resource for market research and data that drives the strategy for the industry’s top pharmaceutical products.

Introducing the eDetailing Impact Analysis – a new product from Manhattan Research that assists your brand in determining the impact of your edetailing program, delivering high-value metrics and analysis in the following areas:

• Physician message recall

• Relevance of the messaging points included in the edetail

• Exposure to other edetailing programs

• Exposure to other promotional channels

• Efficacy as compared to rep detailing

• Perceived influence on prescribing behavior

• Role of edetailing in sales force planning

• Efficacy of edetail in achieving key success metrics

• Demographics and practice metrics (number of patients, location, number of prescriptions written, etc.)

• Segmentation analysis based on specialty, decile, prior exposure to brand messaging

• Vendor auditing

• Strategic recommendations for optimizing edetailing ROI

• Integrating an e-sampling strategy with edetailing

• Breakdown of factors that drive edetailing outcomes

• The role of incentives in edetailing recruitment

Contact Manhattan Research to learn how we can help you isolate the ROI impact of your edetailing programs:

Click here for more information on the eDetailing Research Module. 

Read the Manhattan Research press release on eDetailing.

For more information, contact sales@manhattanresearch.com.